The 7 great lies of network marketing book was written by Ann Sieg. In her book, she details out the various misconceptions prevalent in the mlm network marketing industry. Anyone even remotely associated with network marketing will know that this industry has produced a huge number of success stories. A lot of people have achieved financial freedom, thanks to this industry. All that is cool, but we must take a look at the full picture.
The network marketing industry faces huge failure rates. Many people join a network marketing company but only a very tiny portion of them stay after a few months. Utter lack of skills as far as marketing and selling is concerned, is the real reason for this industry?s huge failure rate.
When people lack proper marketing skills, they struggle to get going which in turn results in a sense of desperation. It is exactly because of this feeling, that many start throwing a punch in every direction, buying leads and cold calling them being a great example. Actually some upline leaders encourage cold calling. Many people simply follow what they have been advised, but since they do not possess real sales skills, they face one rejection after another. These people quit after a few months of fruitless working.
The 7 great lies of network marketing book clearly mentions the problems and frustrations that many network marketers face on a daily basis. Yes, there are people who have this crazy ?get rich quick? attitude who join this industry to make a quick buck or two and quit at the mere mention of the word ?work?. With that being said, there are tons of ethical, hard working people who join this industry to create a better lifestyle for themselves and their family. The sad fact is that these people are simply not guided properly which is why they fail. When they realize that there is no point continuing on, they quit.
Many leaders believe that proper marketing techniques are not really duplicable. So things are made simple in hope that it will aid in the duplication process.
I do believe that simple, easy to apply techniques help network marketers a lot. But there is a limit to everything. People really need proper and usable training to build their business.
Many people mouth stupid statements like ?everyone is your prospect?, ?we are not selling, but merely sharing the products? and similar stuff in various network marketing training sessions.
Let?s analyze this statement ?we are not selling, we are simply sharing?. Honestly speaking, how can anyone run a business without actually selling a product or service. Statements like these serve no purpose other than making people feel better. These statements create a wrong perception in the minds of the people.
Let there be no doubts regarding this, you need to sell a lot of company products to be able to be successful in your network marketing business. To do so, you need to create a team that will do the job for you. And in order to create a team that will sustain and duplicate itself, you need strong leadership skills along with sales skills. A lot of myths like these are dispelled in the 7 great lies of network marketing book. This book is a must read in my opinion.
Check out these articles : Seven Great Lies Of Network Marketing | 7 Great Lies Of Network Marketing Book
Source: http://advicearticle.net/ann-sieg-and-her-network-marketing-lies-book/
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